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  核心提示: 传奇私服据1月18日中国网络表演(直播)行业高峰论坛消息,2017年我国网络表演(直播...
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传奇私服据1月18日中国网络表演(直播)行业高峰论坛消息,2017年我国网络表演(直播)市场整体营收规模达到304.5亿元,比2016年的218.5亿元增长39%。According to the January 18th China online performance (Live) industry summit forum news, in 2017, the overall revenue scale of China's network performance (live broadcast) market reached 30 billion 450 million yuan, an increase of 39% over the 21 billion 850 million yuan in 2016.

传奇私服战国时代虎牙直播

经历了“百家争鸣”后的中国直播界,终于开始步入了短兵相接的“战国时代”。行业壁垒的形成,头部平台的崛起,雄厚资本的涌入,都已成为直播行业的催化剂。众平台也从最初的用户抢夺,开始转战战略布局、主播资源储备,甚至IPO之路。Experienced "after the broadcast Chinese contention of a hundred schools of thought", finally began to enter the fight hand to hand with "Warring States period". The formation of industry barriers, the rise of the head platform and the influx of strong capital have become a catalyst for the direct seeding industry. The platform is also snatching from the original user, starting the strategic layout, the host resource reserve, even the road of IPO.

而根据平台实力与定位的差别,也衍生出了两种迥然不同的经营之道。一种是以斗鱼、战旗为主的老牌直播平台,因为进入行业较早,用户体量大,也是最早吸引到外部资本关注的平台公司,他们的战略走向更加倾向于大开大合,比较偏重于平台自身潜力主播的培养、优秀主播的包装,以及较为综合性的运营体系。

另一种是以触手、花椒直播、熊猫直播为代表的新兴直播平台,敏锐的市场触觉让他们在老牌平台的压力下得以生存,更加专注的属性,以及更加自由的格局观,都成为他们狙击前辈的锋利武器。According to the difference between the strength and positioning of the platform, two different ways of management have been derived. One is to the old flag, Betta live platform, since entering the industry earlier, large volume users, but also the first to attract outside capital concern platform company, to their strategy are more likely to have a ready pen, more emphasis on the cultivation of their own potential anchor platform, excellent anchor packaging, as well as more comprehensive operating system.
The other one is to live, live panda tentacles and pepper as the representative of the emerging broadcast platform, a keen market sense so that they can survive in the old platform under pressure, more and more attention to the property, free pattern view, have become a sharp weapon of their sniper predecessors.

“带头大哥”初显峥嵘,斗鱼10亿元造星计划领跑行业新“投入时代”The eldest brother of paying 1 billion yuan a star Betta Zhengrong, leading the industry into the new era ""

传奇私服战国时代虎牙直播

1月13日斗鱼主办的鱼乐盛典颁奖典礼现场,斗鱼官方宣称将正式启动2018年10亿元“主播星计划”,耗如此巨资来培养优秀主播,这对于目前中国直播界大多数平台公司来说,都只能倍感无奈。有句行话叫做,平台不等于流量,流量更不等于利润。January 13th hosted Betta Fish Music Festival Awards ceremony, officially announced that 2018 will start Betta 1 billion yuan "anchor Star Plan" official consumption, so heavily to cultivate excellent anchor, which is currently China broadcast industry most platform company, can only feel helpless. A jargon is called, the platform is not equal to the flow, and the flow is not equal to the profit.


Although the head platform matrix in the large environment has been settled, "how to develop and how to profit" has become a cruelty reality that the platforms need to face more directly.
Some people laughed Betta "Crazy", originally fall, is not continuous, also to develop such a high-profile anchor, not afraid of becoming other platform company "mobile corner"?
In 2017 the betta is really "pathetic", many anchor resources frequently malicious poaching, also suspected rival platform to spread all kinds of false rumors, took the opportunity to hype.
虽然大环境下的头部平台矩阵已尘埃落定,但“如何发展、如何盈利”却成为各平台更加需要直面的残酷现实。

有人暗笑斗鱼“疯了”,原本便树大招风,是非不断,还如此高调去培养主播,难道不怕成为其他平台公司的“移动墙角”?

2017年对于斗鱼来说着实“挺惨的”,众多主播资源频繁被恶意挖角,还被疑似竞争对手的平台散布各种不实流言,借机大肆炒作传奇私服。

传奇私服战国时代虎牙直播

网站统计斗鱼与虎牙直播同期流量数据对比

面对各种明里暗里的竞争手段,斗鱼官方并未如外界猜想的那样去回应。对于斗鱼来说,它似乎更看中的是平台的流量、用户的体验,以及对签约主播的培养计划。这应该便是斗鱼、战旗这些老牌平台的涵养与底气所在了。Site statistics and comparative data flow live Betta tiger year
In the face of various overtly or covertly, means of competition, the official did not respond to such as Betta outside guess. For fish, it seems to settle on the platform flow, user experience, and training on signing anchor plan. It was supposed to be the conservation and emboldened Betta, the old platform where these banners.

传奇私服战国时代虎牙直播

数据分析表明,斗鱼已于2017下半年实现盈利,各方融资也在稳步进行,至于外界猜想的IPO相关资讯虽然官方未就此表态,但从它抛出的10亿“主播星计划”不难看出,斗鱼2018格局已定。直播行业发展至今,泡沫表象之后,肯定会迎来更加系统、具象,甚至大规模的行业体系建立,而主播体系的进一步优化会逐渐成为平台的核心竞争力,斗鱼在此阶段加大对主播的培养计划,恐怕有意抢占“规则制定者”的先机,这对其品牌战略具有长远的意义。Data analysis showed that the fish has been in the second half of 2017 to achieve profitability, financing parties also steadily, as for IPO related information outside conjecture although not officially this position, but it throws 1 billion "anchor Star Plan" is not difficult to see that the 2018 Betta pattern has been set. Broadcast industry development so far, the bubble surface, will usher in a more systematic, concrete, and even large-scale industry system, and further optimize the anchor system will gradually become the core competitiveness of the platform, Betta at this stage increase training plan for the anchor, lest the "rules" intends to seize the opportunity, this is a long-term the significance of the brand strategy.

恶意挖角不惜破坏行业生态平衡,虎牙直播背水一战寻求突围?
即将到来的2018年,似乎预示着直播行业更加惨烈的角逐,相较斗鱼等老牌龙头采用长远的资源培养战略来说,用户量、先机、平台优势都略逊一筹的第二梯队则普遍采用了更加激烈、直接的方式去掠夺资源:挖角。
Malicious hire at the expense of industry ecological balance, to seek a breakthrough live tiger fight to win or die?
The upcoming 2018, seems to presage for the broadcast industry is more fierce, compared with the old Betta faucet with a long-term resource development strategy, the amount of users, opportunities, advantages of the platform are slightly superior second tier is generally used in a more intense, direct way to plunder resources: poaching.


2017年表现高调的当属虎牙直播了,不仅家大业大、资源丰富的斗鱼成为了其首要的目标,就连同梯队的熊猫TV也不能幸免。有媒体统计,17年11、12月两个月里,斗鱼便有8个主播跳槽到虎牙直播,熊猫TV也有2个主播转战虎牙直播平台。2017 is the high-profile live tiger family is big, not only abundant resource and Betta as its primary goal, together with echelon panda TV can be spared. Some media statistics, in December 11, 17 years and two months, there were 8 anchor Betta switched to Huya live, panda TV also has 2 teeth to anchor broadcast platform.

对于主播资源贫瘠的新秀平台来说,挖角知名主播是一本万利的举措。主播本自带粉丝光环,挖角可以迅速引流,相比周期更长、概率更低的培养方式,虎牙直播等新兴平台肯定不会消耗时间和成本去干这种“傻事”。但据业内人士分析,主播选择平台是他们的权利,但粉丝经济时代,跳槽会不可避免损失大批流量,最关键的是,在直播界,看似粉丝选择了主播,实际是粉丝对平台的用户体验感、内容,甚至是平台价值体系和运营策略的综合选择。The anchor resource poor rookie platform, hire well-known anchor is a lucrative move. 主播本自带粉丝光环,挖角可以迅速引流,相比周期更长、概率更低的培养方式,虎牙直播等新兴平台肯定不会消耗时间和成本去干这种“傻事”。 But according to industry analysts, anchor selection platform is their rights, but fans economic times, job hopping will inevitably loss of a large number of flows, the key is, in the broadcast industry, seemingly fans chose the anchor, is actually the fans of the user experience platform, content, and even the value of the platform is a comprehensive selection system and operation strategy.

传奇私服战国时代虎牙直播

而在疯狂挖角的同时,也暴露了这些平台自身的劣势和瓶颈,底蕴不足与平台生态结构不健全也势必影响其进程。如果这些问题无法解决,仅靠这些不稳定的举措去吸引流量,做出漂亮的数据,恐怕也难以取信于资本市场,再谈IPO之路,就着实有点阿Q自我的娱乐精神了。况且,将大批被利益驱使跳槽的主播绑在驶往IPO的战舰上,恐怕任谁也不会太安稳。这种矛盾在前期不会太明显,但后面倘若激化,将成为倾覆平台的最汹涌浪潮。In the crazy poaching at the same time, also exposed the weaknesses and bottlenecks of the platform itself, lack of heritage and ecological platform structure is not perfect but also inevitably affect the process. If these problems can't be solved, only by these unstable measures to attract traffic and make beautiful data, it will be difficult for us to win the trust in the capital market. If we talk about the way of IPO, it is a little bit of a Q's entertainment spirit. In addition, a large number of owners who are driven by the interests of the hopper are bound to the warships bound for IPO, and I am afraid no one will be too secure. This contradiction is not too obvious in the early stage, but if the latter is intensified, it will be the raging wave of the overturning platform.

但对于虎牙直播来说,想要突破目前的僵局,斗鱼是其无法规避的最大竞争对手,如果无法快速取胜,打起消耗战将更加毫无胜算。这或许也解释了虎牙直播2017年针对斗鱼疯狂“挖人”和一系列举措背后的“不得已”苦衷。

当然,良性竞争是直播行业发展的催化剂,也是最基本的行业准则,如果一味的采用极端的手段去达到竞争的目的,也势必无法长远。But to live is to break the teeth, the deadlock is the biggest rival of the fish can not avoid, if unable to quickly win, playing the consumption of war is more hopeless. This may also explain the tiger live 2017 for crazy behind the betta "digging" and a series of measures "have difficulties".
Of course, benign competition is the catalyst for the development of the direct seeding industry, and the most basic industry criterion. If we take the extreme means to achieve the purpose of competition, we will not be able to achieve long-term goals.

传奇私服战国时代虎牙直播

我国的直播行业已进入诸雄割据的“战国时代“,传奇私服目前看来,斗鱼等老牌平台仍然占据着较大的先机优势,但随着市场的不断扩大,新秀平台也拥有着同样的机会。2018年直播行业能否迎来全新的蜕变,大家拭目以待吧!China's broadcast industry has entered the all male separatist "Warring States period", now it seems that the old Betta platform still occupy a larger advantage of its opportunities, but as the market continues to expand, the rookie platform also has the same chance. The 2018 live industry will be able to usher in a new transformation, we will wait and see!

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